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I am sure some of you might have tried Google Instant search and you might have experienced that it is overall a pretty good feature because it gives you result pretty fast. Also in some cases if you are doing a long tale search it tries to refine the search results and pulls out relevant pages which on a normal search would have come on 2nd or 3rd pages. Whatever it may be but it seems the web may not remain same for two people from the search perspectives cause we already know that the search behavior are different. Before I start with my opinions lets see what others have to say about this new feature:-
Malcolm Coles of Digital Sparkle has an insightful version: “Some people are going to end up paying a lot more for PPC. If you start searching for Premier Inns, then when you get to premier you get lots of natural “premier” results (e.g. Premier League) plus one PPC ad for Premier Inns. I guess lots of people will just click that rather than carry on typing. So some brands might want to be careful that they aren’t bidding on terms that get triggered too soon in the process.”
Steve Rubel, who works in PR but has “digital insights”, says that “what is really does is kill SEO”: “Here’s what this means: no two people will see the same web. Once a single search would do the trick — and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.”
Matt Cutts of Google notes in a post on his own blog that the effect on the “long tail” of results
“The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.”
For some who haven’t tried this feature here is the official video release from google:
I am no expert but i think in some way or the other it will negatively affect the search results. What do you think?