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I have been waiting to write about it, when i started my journey into design there was nobody to hold my hand and tell me what is right or what is wrong.Public horadings, magzines, the font used by the panwalas, the amazing punchline on the trucks, wedding cards were my teachers and still keep giving me lessons & tips. Well inspiration from the “roadside” is all about one’s observation & passion for it, but this post is not about all that. I wanted to share some of the most notable graphic designers in history. Here follows iconic names such as Herb Lubalin, Ivan Chermayeff and Tom Geismar, along with some examples of their logo designs and a brief biographical background.
Born 1918. Died 1981.
Herb Lubalin’s unique contribution to our times goes well beyond design in much the same way that his typographic innovations go beyond the twenty-six letters, ten numerals and the handful of punctuation marks that comprise our visual, literal vocabulary. Lubalin’s imagination, sight and insight have erased boundaries and pushed back frontiers.
As an agency art director, he pushed beyond the established norm of copy-driven advertising and added a new dimension. As a publication designer, he pushed beyond the boundaries that constrained existing magazines—both in form and content. In fact, some said he had pushed beyond the boundaries of “good taste,” though in retrospect that work is more notable today for its graphic excellence than for its purported prurience. Lubalin helped push back the boundaries of the impact and perception of design—from an ill-defined, narrowly recognized craft to a powerful communication medium that could put big, important ideas smack in the public eye.
Born 1914, New York, USA. Died 1996.
Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world. He was born Peretz Rosenbaum, on August 15th, 1914, and is renowned for his corporate logo designs.
Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer on November 26th, 1996, and is buried in Beth El Cemetery In Norwalk, CT.
Born in 1932, London, England, Chermayeff is the son of the Chechen architect Serge Ivan Chermayeff. In 1940 he moved to the united states where he has lived ever since. He studied at harvard, the institute of design in chicago, and received a BFA at Yale. whilst at Yale he met Tom Geismar where both designers discovered their shared passion for typography. after graduating Chermayeff worked for Alvin Lustig and CBS in New York.
In 1957 Tom Geismar and Ivan Chermayeff formed Brownjohn, Chermayeff & Geismar with friend and former student of Ivan’s father Robert Brownjohn. renowned for its hard working yet informal atmosphere, BCG began by designing book covers, album covers and corporate identities and soon won more substantial commissions, including the U.S. pavilion at the 1959 Brussels world’s fair. In 1959 Brownjohn left the studio and Chermayeff and Geismar continued to work together. By 1960 the duo had started a craze for abstract corporate symbols with designs for the chase Manhattan bank NBC and others. During their many years of collaboration the pair have produced over 100 corporate symbols.
To be continued…