What role corporate communication should play in Corporate social Responsibility (CSR) initiatives ?
At times we have noticed organization going overboard to highlight their CSR activities, how much or whether its at all necessary for a corporate use (misuse) CSR initiatives as way … Continue reading
What is a corporate website and How organizations loose there brand value through there corporate websites ?
“We have spent a million dollar in putting that website there” I have read & heard these “intelligent” arguments by some very senior executives of some very popular brands. I … Continue reading
Somebody asked me few days back that if you remove your logo from all of your marketing pieces will it still be relevant ? When we talk about branding it’s … Continue reading