A blog about mobile apps, tech sales, branding, marketing and more..
With this post people already know that i am obsessed with mobile apps and there possibilities. After all as the say good things always come in small packages. I was just going through an article which talked about as to how the mobile apps are effecting the consumer behavior in terms of buying a particular mobile phone. The stats are not that great but its shows clearly about the things to come. I will not be surprised if this becomes a major factor in the buying decision of a mobile user in the time to come.
According to the well known Pew Research Center, in of there recent study have to say this :-
Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps.
Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.
Ok don’t twist my arm for being too optimistic about it and the research doesn’t say anything about it. Well my point exactly but can you see beyond the mere figures and i am sure with me you will deduce that there is such a big market still out there to capture. In another study by Gartner research which i mentioned in my previous post about mobile apps following are very interesting stats (dare you twist my arms now) :-
Source Gartner Study :-
1) This year alone users across the globe $6.2 billion to buy ‘mobile applications’ — games, social net- working tools, productivity and entertainment-based mini apps for mobile phones.
2) Another study predicts the Mobile App market in 2012 will be worth $17.5 billion with an expected 50 billion downloads.
3) And this despite the fact that 80 per cent of these will be free downloads anyway this year.
Now, if you have an eye for details you would have already concluded what i want to say here. Anyways my point is that there is till 71% market out there which is not mobile apped till now. Imagine even if 50% of that market is captured in next five years then Gartner has to come out with another report with all there statistics revised to 6-7 times of what they are now.
This will result in more business for mobile app developers, mobile app market places, carriers, content providers and everybody else in the ecosystem.
If you would like to debate, discuss, fight out or yes arm twist me for creating yet another tech bubble then you can drop a line to me on twitter @ suhel_khan.